Embracing effortless style and casual elegance, Seoul based fashion label AMOMENTO takes charge as one of the go-to brands for clean, effective style. Launched back in 2016 by South Korean designer Lee Mee-Kung, the brand is a celebration of femininity and minimalism, executed through careful silhouettes, natural shapes, and an air of simple sophistication. Championing wearability and functionality, the brand's belief is that clothes are not made simply for fashion, but to be worn, and garments have not met their true purpose until worn by someone.