VEJA

Sébastien Kopp and François-Ghislain Morillion founded VEJA in Paris in 2004 to make sneakers differently: organic cotton from farming cooperatives, wild rubber bought directly from tappers in the Amazon, production in Brazil, and almost nothing spent on advertising. The name is Portuguese for 'see', an invitation to look at how the shoes are made, and the V-10, with its outsized V, is its best-known model, worn by women and men alike.