Seoul-born designer Bajowoo saw a punk show in sixth grade and was captivated for life. In 2012, he took his aesthetic obsession to the next level and launched 99% IS while in his second year of design school at ESMOD in Tokyo. True to his inspiration, motorcycle jackets, vests, leather pants, tailored trousers and outerwear, and other punk style staples are transformed with custom studs, zippers, safety pins, and spikes. Graphic color treatments and sharp cuts round out 99% IS’ sleek and futuristic interpretation of punk and street fashion.