424

Guatemalan-born Guillermo Andrade opened FourTwoFour on Fairfax in Los Angeles in 2010, an early home for labels such as Fear of God and Rhude, and launched his own line, 424, in 2015. It began as a tight uniform of trousers, long T-shirts and hoodies, then Los Angeles-washed denim marked with a red armband. Now made in Italy, the collection opened a flagship on Melrose Place in 2024 and showed at Paris Fashion Week for the first time in January 2025.