Drawing inspiration from emotions and self-expression, Stockholm based lifestyle brand Byredo is reinventing the meaning of the word "luxury." The Swedish label, founded by Ben Gorham, initially joined the market as a fragrance label, but the success of Byredo led to the development of a wider catalogue of products, including home fragrances and skincare. Creativity is at the forefront of Byredo's practice, formulating hard-to-find scents in universally appealing packaging, highly coveted for their exemplary execution of crafting understated and undeniably chic products. With a wide range of unique scents that are both intriguing and wearable, Byredo is a many a fashionable contemporary's key to a well-rounded outfit, clothing or otherwise.