Built on unconventionalist ideals and attitudes, Copenhagen-based ready-to-wear label Won Hundred was founded by Nikolaj Neilsen in 2004. A native of Denmark, Neilsen's exposure in fashion was largely Italian, and his desire to return to his roots propelled him to launch Won Hundred. Drawing inspiration from Scandinavian principles and methodically challenge them, Won Hundred's rich selection of denim jackets, leather trousers, and uniquely structured garments are perfect components of the everyday style of a fashion-forward thinker.