Rhude

Rhuigi Villaseñor, born in Manila and raised in Los Angeles from the age of nine, founded Rhude in 2015, and a paisley bandana-print T-shirt worn by Kendrick Lamar made his name. The label has since built a luxury take on American streetwear, rich in racing and Americana references, with tailoring and silk alongside the tees, and Villaseñor also served as creative director of Bally from 2022 to 2023.