Inspired by a fascination with the established norms of elite circles, Steven Stokey-Daley embarked on a journey to redefine upscale menswear with his eponymous label in 2020. Infused with a preppy yet whimsical spirit, the brand breathes new life into traditional silhouettes. Drawing inspiration from the worlds of business attire and academic uniforms, the collection showcases intricate details such as pleats, cable knits, and jacquard, juxtaposed with provocative cutouts, dangling straps, and daring proportions. Crafted from upcycled or natural textiles and traceable yarns wherever feasible, each piece reflects the brand's unwavering commitment to ecological consciousness. By challenging conventional notions of luxury, S.S.Daley presents a fresh perspective on menswear, liberating fine tailoring and offering a captivating array of unconventional wardrobe choices.