Fruity Booty is a British lingerie brand boasting an alluring blend of playful sass and modern minimalism, with a strong emphasis on female empowerment. Founded in London, UK by Hattie Tennant and Minna Bunting in 2017, Fruity Booty was born out of a frustration with the limited range of sizes and styles on the lingerie market. Fruity Booty revolutionises the industry by creating underwear and loungewear for all women, not just for the stereotypical 'sexy' image, encouraging women to celebrate their bodies as they are.