On 4 March 1957 the Maglificio Daco mill, founded in 1921, reopened its doors thanks to the new owner Gian Ludovico Dini who, nine years later, changed its name to Dama S.p.A. Every aspect of the production took place within the company, from the production of yarns to the creation of the boxes used to package the clothing. Items were even shipped throughout the world thanks to a prestigious partnership with Christian Dior and Balenciaga.