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Levis


San Francisco United States

1853

levi.com

Few brands carry the legacy that Levi's® does. Conceived during the Gold Rush for more durable workwear, Levi's® jeans have witnessed several innovations by its founder, Levi Strauss, that have made it into the go-to pants that are many a person's wardrobe staple today—from metal reinforcement rivets to back pockets, even the modern skinny jean can all be traced back to Strauss. And in 1955, when James Dean wore his own pair of denim bottoms in the film Rebel Without A Cause, the jeans shot to stardom and have since transformed into nearly everyone's go-to outfit option, infiltrating major subcultures and having at least one iteration of the garment be a mainstay of any decade. Today, Levi's® stands tall as the vanguard of quality denim and classic construction, undeniably rich in heritage and style that will carry on for decades to come.

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