Indian fashion label 11.11/eleven eleven has a straightforward core value: craftsmanship. Founded by Shani Himanshu and Mia Morikawa, who have achieved tenures in Domus Academy and Central Saint Martin's University of the Arts respectively, the brand places an emphasis not only on sustainability but also in preserving their culture, utilizing indigenous fabrics and practices such as kala cotton and hand loom weaving. Operating on a "seed to stitch philosophy," the brand crafts "slow fashion" made in small batches, creating a specialized yet diverse collection of home wares, such as rugs and quilts, clothing of relaxed, casual silhouettes, reclaimed accessories and raw material.