Born in 2015 from the creative alliance of two Milanese visionaries, Family First pays tribute to timeless family values and the power of togetherness, with each garment telling a story of heritage and connection. The vision was to create a collection that embodies the essence of a modern brand: a fusion of Milanese roots with a global appeal, Italian craftsmanship, and uncompromising quality, all at an accessible price point. From sumptuous fabrics proudly bearing the hallmark of 100% Italian production to garments crafted with meticulous attention to detail, each piece embodies the essence of Family First's commitment to excellence. With an aura of "Old Money" sophistication, Family First encapsulates the timeless allure of heritage and refinement.