Etro

Gerolamo 'Gimmo' Etro founded Etro in Milan in 1968 as a maker of luxury fabrics, and in 1981 adopted the paisley that became the house signature, first on furnishing fabrics and later across leather goods, fragrance and ready-to-wear for women and men. His children ran the design for decades until the family sold 60 per cent to L Catterton in 2021 and its remaining stake at the end of 2025; Marco De Vincenzo, the first creative director from outside the family, led the house from 2022 to 2026.