Creative director Jonny Johansson launched design collective and lifestyle brand Acne Studios in 1997 with the distribution of 100 pairs of raw denim jeans to friends within the Swedish creative community. In Spring 2017, the Stockholm-based studio revisited its denim origins, reworking and relaunching its denim line under the new moniker Acne Studios Blå Konst. Swedish for ‘blue art,’ Blå Konst sees the label refining its previous denim offering with a focus on timeless fits, classic washes, and non-stretch fabrics. Pared-back and enduring, the line’s newly-conceived permanent collection consists of three styles: the skinny-fit North, tapered-leg River, and loose-fit Land. Bolstering its core lineup, Blå Konst offers a selection of experimental, seasonally-updated ready-to-wear, including denim jackets and shirts, patterned knitwear, t-shirts, and trousers. Since, the label has garnered an international cult following not only for its minimalist skinny jeans, but for its singularly intellectual take on Scandinavian design.