1017 ALYX 9SM

Matthew M. Williams, who had worked as creative director for Kanye West and Lady Gaga, founded Alyx in 2015 with Luca Benini of Slam Jam, naming it after his daughter; the full name, adopted in 2018, adds his birthday, 17 October, and the St Marks Place address of his first New York studio. Its rollercoaster-buckle belt, industrial hardware and technical tailoring made it a pillar of luxury streetwear, and Williams went on to design Givenchy from 2020 to the end of 2023. Hong Kong's Adrian Cheng took a majority stake in the label at the end of 2023.