With the goal of breathing new life into an industry that's century old, British brand Cubitts crafts eyewear that doesn't reinvent the wheel, but definitely makes it work better. Operating out of London, England, the label has a wide array of spectacles, sunglasses, and accessories that counter what they feel are the problems of the industry: inspiring designs, better fitting frames, product longevity, and purposeful use of materials through use of timeless shapes. Cubitts empowers those who take their time and decide what they truly want, and support you long after you've bought them—each frame can be used and repaired. For life.