Established in 2014, SIR. has garnered acclaim for its simple and sustainable basics. Taking its name from an acronym meaning separates, intimates, and ready-to-wear, the cult Australian label was founded by Sophie Coote and Nikki Campbell to promote socially conscious minimalism. Neutral tones and delicate fabrics form the foundation of catch-all collections featuring trousers, tops, and lounge wear designed for everyday versatility. Dresses, swimwear, and lingerie nod to the ‘70s with tiered tunics, ruffled hems, and throwback patterns playfully inspired by discotheques, roller rinks, and summer beaches. The brand continuously evaluates its social and environmental impact in order to facilitate educated and sustainable growth, while relationships with makers and energy-efficient production models are supported by mandates of inclusivity, diversity, and transparency. With care reflected confidently in each of its distinct designs, SIR. offers tasteful and responsibly made basics for any wardrobe.