Founded in 2015, Noah is the brainchild of Brendon Babenzien, famous for his involvement as a creative director for streetwear giant Supreme. Brimming with utilitarian finesse, Babenzien's vision for Noah can be traced back to how he grew up in NYC—defined by grit, concrete, and a myriad of cultures, mixed with the style and taste of a true 90's fanatic. Sustainably sourced and ethically managed, Noah not only provides a refreshing take on streetwear, but Babenzien's own activism shows in every aspect of the brand: from collaboration to sourcing, each piece is a conscious effort. In the moves Noah has taken over the years, it's almost as if its founder is doing its best to veer away from Supreme. Whether that's true or not, one thing is strikingly clear: Noah is proving to be a brand to watch.