Since its creation in 1989, G-Star’s philosophy has always been ‘Just the Product.’ This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets'; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of its distinctive denim silhouette. G-Star's denim clothing is available in many stages: from raw, unwashed denim through deep indigo dyed to extreme bleached, with treatments adding multiple gradations of wear to create distinctive, textured garments with soul.
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