Paul Zeper, founder and former professional windsurfer based in Amsterdam, seamlessly merged his love for graphic design with his passion for surfing, birthing the concept of New Amsterdam Surf Association. The brand stands as a counter movement within the traditional surf culture, evident in its minimalist color palettes and sleek graphics, fostering a sense of unity and resilience among its wearers. New Amsterdam embodies a distinct vibe, appealing to those who embrace challenges over seeking the perfect wave or ideal conditions. It's a brand for individuals who thrive on pushing boundaries and embracing the unconventional.