Heron Preston is a fashion brand recognized for its emphasis on exploring youth culture and challenging the norms of luxury fashion. Known for embracing streetwear aesthetics, it deftly combines utilitarian workwear and touches of the avant-garde in its designs. The brand was founded by Heron Preston Johnson himself, a San Francisco native who has fashioned an illustrious career taking him through the ranks of Nike and Kanye West’s Yeezy label before launching his own brand.